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Having the ability to place a bet online is something that is greeted by thousands every day, having the thrills and excitement of placing a bet and collecting your winnings without even having to leave the house! Online bookmaking has become a global phenomenon over recent years and in all honesty It isn’t going to change, if anything it is only going to continue to grow and grow, even in the credit crunch. This advert was taken from the Sun newspaper and was taken from the sports section of the paper, as this section is read by a majority male audience, this advert is clearly aimed at men. The main point of the advert is to give some odds on last weeks biggest football match from the UEFA Champions League and that was Liverpool vs Real Madrid. They have used the advert to let us know what odds are available on each team to win the game and the match ending as a draw. They have also included odds on who will be the first goalscorer in the game, which subsequently was the favourite, Fernando Torres. Betfred are currently offering a free £50 when you sign up aswell which is a fantastic offer to generate new members.